National Underwear Day

National Underwear Day

The inaugural celebration of National Underwear Day was in August, 2003. For the first six years, Freshpair invaded New York City the first week of August with a full-blown fashion show and scores of beautiful models in their underwear on National Underwear Day. In 2008, the annual renegade sidewalk fashion show transformed into a celebrity-studded fashion event, hosted by actress and fashion maven Lydia Hearst. In 2009, in response to popular demand, the event grew into an online underwear extravaganza! Bringing the celebration online allowed Freshpair to unite the growing crowd of National Underwear Day loyalists across the country and around the world!

In 2010, in honor of Freshpair's 10th Anniversary and the 8th Annual National Underwear Day, Freshpair took a deeper look into the public's underwear habits and found that 80% of Americans never change the type of underwear they wear and 60% of that underwear isn't even the right fit. So we used last year's National Underwear Day to put an end to this fit free-for-all and give you a brand new style and fit. Instead of our usual bash in the Big Apple, we turned Freshpair.com into an online underwear extravaganza for the second year in a row. But to give this underwear uprising a surprising kick in the pants, we gave away 5,000 pairs of free undies from some of our favorite brands - no strings attached!

The 9th Annual National Underwear Day took place on Friday, August 5th, 2011, and Freshpair celebrated the entire month of August with another 5,000 pair underwear giveaway (and over 20 exclusive sales)! Sponsors included:
Calvin Klein Underwear, Wacoal, b.tempt'd, C-IN2, 2(x)ist, Le Mystere, Clever, Cocksox, Bali, Barely There, Hanes, Elle Macpherson Intimates, Vanity Fair, Go Softwear and many more! We gave away over 5,000 pairs of underwear adn got America into a new pair of fresh undies that fit!

With National Underwear Day, we focus the public's awareness on underwear in the spirit of grand celebration. National Underwear Day is the day when underwear becomes not just the first thing you put on and the last thing you take off, but the most important thing you wear all day. So, make sure you're wearing a fresh pair.

2012 marks our 10th anniversary of National Underwear Day so be sure to check back in to see what's in store for the big celebration!