Underway Day - Aug 5th 2013 - Times Square NYC


National Underwear Day

In an effort to publicly shine light on “unmentionables,” Freshpair founded National Underwear Day on August 5th, 2003. Over the last 10 years we’ve celebrated the holiday with New York City model events, massive underwear giveaways, a pop-up shop in Columbus Circle, and a Times Square runway show.

2013 we invited thousands of people to Times Square to break the Guinness World Record for largest gathering of people in their underwear. While we missed the record, we celebrated confidently with over 800 people of all ages and sizes dancing on Broadway. People partied with

Greg T from Z100, received holiday promotions, and enjoyed free swag from our sponsors including Papi, Diesel, Wacoal, Tommy Hilfiger, and many more. The celebration continued at Freshpair.com with exclusive contests, sales, and gifts.

With every participant, it became clear that our core belief is as strong today as it was in 2003—confidence is the byproduct of believing in one’s self.

Check back for details on 2014’s celebration!

National Underwear Day has been featured on CBS, Good Morning America, Fox News, Live with Kelly and Michael, The Huffington Post, and dozens more.


When you feel your best, it shows.

At Freshpair, we believe that starts with perfect fitting underwear. A leading internet retailer of men's and women's intimate apparel, we offer thousands of styles from over 100 top brands. Whether you're in the market for bold new trends or want to restock your drawers with a classic favorite, we've got something for everyone.

Need style or fit help? Take advantage of our expert advice, including bra fitting tips from our bra fit expert, Ms. Fit, or speak with our exceptional customer service team for assistance. Our Freshpair family is committed to a confident lifestyle.

It starts with a perfect fit.

Visit Freshpair.com »



National Underwear Day's 2013 Sponsors

papi wacoal tommy-hilfiger diesel
2xist lemystere derek-rose n2n simone-perele b-tempted
glamorise curvy-kate felina paramour leonisa
anita jam rounderbum leo michael-kors
male-basics under-armour


For more event information and media inquiries, please contact Freshpair@specopscomm.com

© 2013 Freshpair, Inc.